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Zoho Corporation is a global technology company that provides software solutions tailored to business processes. It includes modules such as Zoho Sales, Zoho Marketing, Zoho People, Zoho Analytics, and Zoho Projects.

One of the essential tools for managing marketing campaigns and strategies, generating leads, and analyzing performance is Zoho Marketing, which includes the following modules:

Zoho Social – Manages social media accounts across multiple platforms (Facebook, Twitter, LinkedIn, Instagram, and more). It includes scheduling posts, monitoring social media performance, and engaging with followers;

Zoho Campaigns – Allows businesses to create, send, and track email marketing campaigns. It offers tools for segmentation, automation, and analytics;

Zoho Forms – Allows you to create customizable forms for lead generation, surveys, and data collection. It facilitates data collection, organization, and analysis;

Zoho Survey – An online survey platform that provides the tools needed to create smart surveys, analyze results, and improve decision-making;

Zoho Sites – A drag-and-drop website builder that enables users to create and manage their websites without coding skills;

Zoho PageSense – Enables businesses to track and analyze website performance and visitor behavior;

Zoho Backstage – An event management platform that helps businesses plan and execute both physical and online events;

Zoho Webinar – A webinar platform for hosting online events, presentations, and educational sessions;

Zoho Marketing Automation – A comprehensive tool for automating marketing tasks such as lead generation, segmentation, and engagement across channels (email, social media, websites);

Zoho LandingPage – A tool for creating and optimizing landing pages for marketing campaigns without the need for a developer;

Zoho SalesIQ – A live chat and visitor behavior monitoring tool that enables businesses to engage with website visitors in real-time. It helps businesses connect with visitors, answer questions, and provide personalized assistance;

Zoho Sign – A digital signature tool that allows businesses to sign and send legally binding documents electronically;

Zoho Thrive – A content marketing platform that helps businesses plan, create, distribute, and analyze content across multiple channels;

Zoho Voice – A cloud phone system that allows businesses to make and receive calls, manage contacts, and monitor call analytics.