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Zoho Corporation is a global technology company that provides software solutions tailored to business processes. It includes modules such as Zoho Sales, Zoho Marketing, Zoho HR, Zoho BI and Analytics, and Zoho Projects.

Zoho BI and Analytics is one of the essential tools for organizations to gain in-depth insights into data-driven decisions and operations. It includes the following modules:

Zoho Analytics – a business intelligence and analytics platform that allows users to visualize data, generate reports, and make data-driven decisions. It integrates with various data sources, offering features such as data fusion, analytics, AI-powered insights, and pre-built dashboards;

Zoho Embedded BI – enables businesses to integrate dashboards into their applications. Through built-in BI, organizations can provide real-time analytics to users, enhancing the overall experience and offering a competitive advantage;

Zoho DataPrep – prepares data for analysis by handling data deduplication and employing a powerful rules-based system for raw data analytics.

High-quality data is essential for accurate analysis, yet data is often messy and inconsistent. Zoho DataPrep saves time and reduces errors by automating data transformation, enabling users to focus on actionable results. This process enhances data accuracy and reliability in analytics.